2025 Conference Breakout SessionsSession Title: Creating Community Through Social Media: Promoting a Sense of Belonging in Politically Charged Times Presenter(s): Shengxi Sun - Unversity of Illinois Urbana-Champaign Abstract: While social media outreach is in most counseling center's toolboxes, the current political climate is making all our work more challenging and demands that we rethink best practices for social media. This presentation will focus on promoting belonging when the current administration derides DEI practices. Particularly, we will also share effective strategies for reaching students who are being marginalized so that they see our counseling centers as trusted resources. We will share examples of the University of Illinois Counseling Center's social media campaigns as examples for discussion. We will also discuss the importance of social media analytics and seeking feedback to ensure our messages are hitting their mark and course-correcting when needed. Finally, we will examine the changing landscape of social media platforms and offer suggestions for newer platforms to focus on as more established networks like Facebook and Twitter/X no longer align with values of social justice and truth. Learning Objectives:
Session Title: Ever Forward Backward: How to remain true to our practice Presenter(s): Abstract: We've seen a rise in anti-DEI legislation this year; what are ways in which we are able to ensure that mental health services remain inclusive spaces for the full range of diverse student populations? Doing Diversity, Equity, inclusion, justice, and belonging work is difficult on its own, and with anti-DEI legislation, the task at times feels impossible. We are charged with doing this work as a part of our ethical principles and guidelines, so that we can be better clinicians, and by extension provide the best care possible to our students/clients. If by legal mandate we are not permitted to do this work with our students, then what work can we do to ensure that the principles of Diversity, Equity, Inclusion, Justice, and Belonging are still realized in the everyday lived experiences of our students. We must use culturally sensitive practices that promote student well-being and success. As mental health professionals from various disciplines we can organize and get politically involved with our various state boards, our advocacy can not be performative, and our work must be focused on both our students and our workplace (Engram & Mayer, 2023). Learning Objectives:
Session Title: The Power of Outreach: Transferable Skills for Community Change Presenter(s): Batsirai Bvunzawabaya - University of Pennsylvania Abstract: Being an outreach provider fosters skill development in many areas that benefit a career and a provider's community throughout a lifetime. Skills in conducting a needs assessment, developing interpersonal relationships, communication, program development, program evaluation, and more allow for professionals to continue to grow as a clinician while influencing community or administrative change in various settings beyond UCCCs. This program will focus on the importance of skills identified and gathered from seasoned outreach professionals throughout the field who are in different administrative roles or in different settings but continue to utilize valuable skills learned through engaging as an outreach provider. Examples of other settings providers find themselves within include private practice, academic medicine, teaching, and community mental health settings. The presenters will utilize the previously published article on outreach competencies with a social justice and trauma-inclusive lens to select the skills explored. In addition to skills, the "art of convening" and this creative process in learning how to host a productive, open, and transparent spaces will be discussed. The program will reinforce the benefits of a UCCC engaging in outreach provider skill development and training to support both the clinician and the center. Learning Objectives:
The Power of Outreach PresentationSession Title: Thriving Together: Building Stronger Connections in Outreach During Times of Transition at College Counseling Centers Presenter(s): Kayla Douglas - University of Michigan Abstract: Transitions within college counseling centers—whether due to leadership changes, shifts in student needs, or evolving institutional priorities—present both challenges and exciting opportunities for growth. During these times of change, fostering connection and collaboration within outreach teams and across campus partnerships is key to ensuring continued support for students. This proposal focuses on the power of outreach and teamwork, emphasizing the importance of building strong connections not only with campus partners but also within the counseling center itself. By strengthening relationships among colleagues and outreach staff, counseling centers can create a unified, resilient approach to supporting students through transitions. Attendees will explore strategies for fostering collaboration within the team, creating a culture of trust, and enhancing communication across departments. In addition, the session will highlight how building strong networks with academic departments, student affairs, peer organizations, and other campus resources can help ensure comprehensive, stigma-reducing outreach efforts. Through inspiring examples and practical approaches, participants will leave with actionable strategies to enhance team cohesion, create a supportive environment for staff, and work together more effectively during times of change—all while ensuring that students feel connected, supported, and empowered. Learning Objectives:
Session Title: Creating a Culture of Community: Enhancing Student Belonging through Unconventional Approaches in Embedded Sites Presenter(s): Hunter Sully - The Ohio State University Carrington Mahr - The Ohio State University Peter Oduwole - The Ohio State University Abstract: As universities strive to increase student retention and bolster academic success, fostering belonging and community remains a critical goal. Despite development of university wide efforts to enhance belonging, underrepresented subcultures are still very present within the student body around identities such as race, field of study, and political viewpoint. These unique cultural norms within these communities create some challenges to community building and often require responsive and intentional outreach efforts. Drawing from research and firsthand experiences, this presentation will help attendees gain awareness of some common characteristics of cultures within subcommunities (including embedded sites), develop practical initiatives to meet the needs of the communities they serve, and connect with others to gain support as outreach professionals. This session will include ways in which outreachers can engage diverse student populations, including underrepresented and marginalized groups, as well as implement strategies to further social justice values in outreach. With equity in mind, presenters will highlight unconventional strategies to reach students who choose not to engage in institutional or formalized mental health or academic programming. This session is ideal for mental health clinicians, outreach professionals, higher education or student life staff, and anyone interested in creating a more inclusive and supportive academic environment. Learning Objectives:
Session Title: Evolution of a Multi-Campus Community-Level Prevention Initiative to Educate, Empower, and Enlist Agents of Change (and How to Curate Your Own!) Presenter(s): Abstract: While several commercial gatekeeper training courses exist, a program designed to meet specific university considerations can enhance a sense of community/belonging, faculty/staff participation, and speed of effectively addressing student needs. The Red Folder at Penn State is a low-maintenance evidence-based toolkit that distributes student support across multiple resources in the campus community. The Red Folder aims to educate the campus community about recognizing, responding to, and referring students experiencing different types of distress; normalize non-pathological behaviors; reinforce helper self-care; and empower individuals to skills they already possess to enact a ripple effect of change. This initiative is driven by analyzing participant data, gathering feedback from 25 campuses with uniquely shifting administration/policies/procedures, and making respective routine adaptations in content, format, and process. What began as a single piece of paper in 2017 is now a holistic community-level prevention initiative at Penn State University. In this session, participants will learn about the evolution of The Red Folder at Penn State as it considers community needs and feedback in an ongoing growth process. Using this as an example, participants will then combine evidence-based prevention strategies, unique campus considerations, and outcome/feedback data to craft a bespoke community-level prevention model for their campus. Learning Objectives:
Evolution of a Multi-Campus Community Presentation |
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